10 Free Ways to Grow E-commerce Companies Using SEO in 2022
Learn 10 Free Ways to Grow Small Companies Using E-commerce SEO in 2022
My name is Mac Frederick and I used to work for Google. Over the past 6 years I have been running my own small business digital marketing agency helping other business owners with SEO, Paid Advertising, and more!
Here is how to level up your game for E-commerce Search Engine Optimization in 2022 and to increase sales.
The new year just rolled in. E-commerce SEO in 2022 is in every marketer’s list of resolutions. With endless opportunities to grow within Search Engine Marketing, or SEM for short, you don’t want to miss out.
Businesses are already ripping benefits from their Search Engine Optimization 2022 tactics.
If you want to capitalize on the growing online market this new year, you need to use vital SEO techniques. Your online business cannot achieve e-commerce success without these tactics for E-Commerce Search Engine Optimization in 2022.
So get cracking.
Revenue for E-commerce businesses has increased by more than $37.6 billion dollars in the past year according to forbes.com.
Global e-commerce sales have grown exponentially in the last couple of years. And the online sales boom continues. Trends keep changing, and it is hard to keep up.
Therefore, in order to stand out from competitors and scale your business, you need to keep up with the latest market trends, including SEO. The best SEO tools available are expensive and technical. But, the team at Momentum Digital has compiled a list of free strategies for E-commerce SEO in 2022 to help your website rank higher on Google’s organic search results.
See graphic source here.
Below, we’ve listed the top 10 FREE steps to help your brand grow using E-commerce SEO in 2022.
#1. Keyword Research
To do this right, it is essential that you understand what your target market is searching for on Google. By using these keywords, you will maximize the organic traffic potential for your pages as well.
Consequently, you should look at what other areas of your website, besides landing pages, that can be optimized for search engines. Surely, this will improve your ranking. Write additional content, like blogs, targeting the keywords users are already searching for.
For example, use Google Ads’ Keyword Search tools to help you identify top ranking relevant keywords for your business. Other paid tools like the SEO software SEMrush will offer plenty of other tools, data and automation. But, SEO software can be expensive. Especially for small businesses.
Additionally, don’t forget to stay focused on keywords that match the Intent of the user (Research, Commercial or Transactional) before investing time optimizing a page for a selected keyword.
#2. Do a Technical Site Audit
SEO is essential for your e-commerce business success, but there are technical aspects that may need to be optimized first in order to rank higher on Google. Improving user experience and reducing bounce rate depends highly on making these changes.
For instance, there are paid tools that not only scan sites, but also automatically correct the issues detected. As with other SEO paid software such as SEMRush or Ahrefs, the biggest downfall is cost. Most small e-commerce businesses cannot afford these pricey solutions. However, entrepreneurs can either hire an SEO agency or use free sites that identify some of the issues.
We highly recommend hiring a professional to scan your site and resolve issues. Digital Marketing agencies, like Momentum, offer variety of services to improve your ranking on Google and resolve technical issues using SEO software.
#3. Increase Site Speed
We cannot stress this enough. Google has focused on ranking sites higher based on the overall user experience (UX). Paramount to a good overall user experience, your site should load fast. If a page is slow, the user will most likely leave and go to your competitor’s site. The faster the page, the more time a user spends on it, and the more likely they are to convert.
Google’s PageSpeed Insights Tool is a great way to measure your site’s loading speed. Make sure to optimize this aspect by having a score of 90 or higher. This will greatly increase your chances of appearing on the top pages of Google’s search results.
Improve your page’s load speed in order to rank higher on Organic Search Results, and rip the benefits of E-commerce Search Engine Optimization in 2022.
#4. Producing Relevant and Engaging Content
As a rule of thumb, always take quality over quantity, especially when it comes to content. Plan carefully your blogs and landing pages. Additionally, make sure to create and post on a regular basis. This will help establish your online business as an industry expert. Also, optimize all content for SEO by including keywords on the headlines and text.
Consequently, building your e-commerce business as an authority in your field will greatly increase brand trust, discoverability and help your site rank higher. You can create your own content, if you have time and resources. E-commerce SEO in 2022 depends on these content efforts. If you need help with content, you can learn more here.
Content is KING.
#5. Local SEO
A strategy that will increase your e-commerce business visibility in Google local search results, is Local Search Engine Optimization. And the most important aspect of Local SEO, like in real estate, is Location, Location, Location.
Therefore, the goal is to target users looking for local businesses in your area. When searching for a local business, keywords relevant to the business and location are included in the search. The results come up as a list on the top. On the first page, only the top ranking sites will be shown in a box. This box is called a “Snack Pack”, and your goal is to be included here.
Above, when searching for the keywords ‘Digital Marketing Agency in Philadelphia’, a list of businesses will pop up. This is clear evidence that efforts to rank locally do pay out. And not to brag, but we should know!
First, optimize the content on your pages with keywords and the name of your city or town. Make sure to create and update regularly your Google My Business account to reflect the correct NAP details (address, phone, hours and business name).
Your e-commerce business is sure to have less local competitors than on a national scale, which means better odds to be featured on Google’s top organic local search results. Therefore, Local SEO is an unavoidable part of E-commerce SEO in 2022, because it focuses on a smaller section on the market.
You can learn more about Local SEO in this video walkthrough posted on our Momentum Digital Youtube Channel.
These are links on other sites, like blogs and articles, that link back to a page in your e-commerce site. They build trust towards your business, and Google recognizes that your site is being mentioned on other quality, trustworthy sources.
Backlinks have been a tool for marketers working with Search Engine Optimization for a long time, because it increases the site’s visibility, brand awareness, but more importantly, the number of results in searches that include your site.
In order to crush E-commerce SEO in 2022, find high ranking sites that are relevant to your industry, location, brand, product or service. Contact them to check if they accept guest posts (content you supply), or if they are interested in featuring your site on theirs as a trusted source/business.
#7. Mobile User Experience
None of these E-commerce SEO in 2022 efforts matter if your site is not optimized for mobile.
According to Statista, mobile users make up for more than 50% of all web traffic worldwide. This data cannot be ignored. The sheer number of prospects using mobile devices to browse online represent a vital aspect of E-commerce SEO in 2022.
Make sure your site is mobile friendly, and if not, make any changes necessary. Even changing or updating templates. Your e-commerce business website should be adaptive, and users should not notice anomalies when visiting from a mobile device. Optimize images and videos so they load quickly and lower their size if needed.
There are plenty of free sites that will measure you site’s speed. We recommend GTmetrix. You can try their free site performance test here.
#8. Internal Links
Get the juice flowing.
Traffic on your site should be treated like ”juice” that flows seamlessly from one page to another, by adding links to other pages or content on your own website. Doing this will increase the time a user spends on your site and improve their overall experience. Also, this is an easy way to increase visits to other pages on your site.
So, you can use internal links that drive traffic towards your About Us page, a contact form, blog posts or landing pages.
#9. Social Media
It might sound obvious, but it is imperative for every business to have social media presence. However, having only a Facebook Page or Instagram profile might not cut it today.
For instance, Omni-channel presence is necessary to effectively reach your target audience and enhance your business’ visibility, including on search engines like Google. Include in your social media strategy various channels, like emerging ones, where you can effectively connect with your market.
Furthermore, Google takes into account social media presence and authority when ranking sites on organic search results. The more you post, and the more channels you are in, the higher your reach and ranking.
#10. Social Proof
This is where you show off how your e-commerce business has helped customers. Collect client stories, reviews, and testimonials to increase trust and overall brand image. Prospects spend a lot of time researching before making the decision to buy. By showcasing these stories on your website, you save the user time and increase their confidence in buying, while highlighting the benefits of your product.
For instance, one of the best examples of social proof, and the most effective, is user-generated content or UGC. Offer incentives for customers to share their experience with your product or service on social media.
Then, share these stories on your website and social media profiles including your Google Business account. These are all trust signals that Google reads as prove that your site focuses on UX (user experience).
In conclusion, you may be left with the lingering question: “Does your e-commerce small business really need SEO?”, and the answer will always be: Yes.
Briefly, Search Engine Optimization increases organic traffic, brand trust, visibility and ultimately, sales. Thus, SEO is no longer a trend, or even an option. It is required for growing any online business or site. Thanks for following this guide to Small Business E-commerce SEO in 2022.
For more help, a free site audit here and find out how we can help you achieve goals!
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