Website SEO For Small Businesses

My name is Mac Frederick and I used to work for Google. Over the past 6 years, I have been running my own small business digital marketing agency helping other business owners with SEO, Paid Advertising, Property Marketing, and more!

Starting and managing a small business website is no easy endeavor, neither is it a cheap affair, yet in this digital age, it is a necessity. And with it comes the urge to have your startup business website at the top of every search engine result whenever a random person somewhere in the world type’s words relevant to your business and clicks enter. This is probably not the case, which is why you are here.

Well, we are here to help you sort that out. This article has compiled everything you need to know about Search Engine Optimization to get started on making your small business website the top search result for every relevant Google search.

Search Engine Optimization (SEO) is the marketing process that sets your business above the rest on Google, Bing, Yahoo, and other search engines. Understanding how to use SEO is the fundamental key to getting your business among the top search results. The ultimate goal is to improve your online presence which will be consequential to increasing traffic to your website, expanding your prospects, and in due course exponentially increasing your return on interest.

Do we have your attention now? Good. The following are tips you need to consider when setting up your website for SEO as a small business.

What are the words most commonly used in the circles of your business? What are the words most commonly used when someone is looking for your product? The answers to these questions are the keywords.

Depending on your line of business there are words that prospective clients use to search for information about your products online. These words do not have to be the proper names of the products as long as clients and users resonate with them. For instance, if you are in the apparel business and are selling hooded jackets and hooded sweaters, you will find that the slang term ‘hoodies’ is commonly used when referring to your products. This is the keyword.

You need as many keywords as possible to create content for your website. Take advantage of online tools like the Google Ads Keyword Planner among others to find and validate keywords frequently used for online searches for your kind of product or service. You can also use tools like the following.

• Moz Keyword Explorer
• SEMRush Keyword Tools
• UberSuggest Keyword Research
• Keywords Everywhere

Once you have a list of relevant keywords preferably between 25 to 50 words, you are set to begin creating content for your website. Note that the strategic and recurrent usage of these keywords is the key to improving your SEO rankings to help your small business website rise to the top of online searches.

Make sure that you use these keywords on your page’s URL, metadata description, page titles, and any other relevant sections; but do not overstuff your website with them. Metadata is SOO essential to getting Google to properly index your pages in the SERP.

The main goal of having a small business website is to generate traffic which would create leads and ultimately form clients and prospective clients. The best way to achieve this is to find solutions to challenges commonly experienced within your industry. Create content that expresses how conversant and capable you are in solving these issues. Make sure that your content is compelling, captivating, and most importantly informative. This helps you gain the trust of the visitors to your site; if they like your content they are more inclined to share and recommend it to other subscribers.

You can use all forms of media from videos, audio, and photos to accentuate the content of your articles as long as it appeals to your target audience. And remember that you are constantly competing with other small businesses and big businesses as well so frequent updates to your content are necessary.

So long story short, focusing on content marketing to help with SEO and many aspects of your online marketing.

Stand Out

Keep in mind that you are competing with other companies and businesses that came before you as well as those that come after you. Your uniqueness will help you stand out from the crowd and appeal to your prospects. Create content that focuses on your unique contributions to your industry.

Create Quality Links

Your rankings improve significantly when other sites carry your link. All you have to do is approach a site owner in the same industry as yourself and offer to carry their link to your site in exchange for them doing the same. This way when someone checks out their content they are more likely to click on your link and visit your site as well. Pay attention to the quality of these links, because they will translate to the quality and quantity of traffic to your site.

There you have it, the tips and tricks of SEO website rankings for your small business.  Use them well and soon your small business will not be small anymore.

Creating or even buying backlinks can help your business increase your domain authority. So find and build backlinks with a higher DA score than yours so that it will start increasing your score closer to 100. The higher your DA score the more likely your keywords and content will rank higher organically on Google.

There are many other tactics to build Website SEO For Small Businesses, but these were the main points to cover to start. Check out our other blogs and articles!