How to Use Email Marketing with Eventbrite
This week, learn how to use Eventbrite’s email marketing tools to sell more event tickets.
As you may know by now, here at Momentum Digital, we ❤️ events!
Do you love events too? We have other, great tips for you as well – like how to Create Custom Facebook Audiences for Events.
Whether you are a digital marketer, event marketer, or advertiser, you can benefit from the email marketing tools in Eventbrite.
But…what is Eventbrite, exactly?
Eventbrite is an event management and ticketing website. It is a great platform for promoting any current, local events you may be hosting. The platform allows you to do things such as:
- Publicize an event – Eventbrite allows you to promote any kind of current event
- Sell tickets – You can sell online tickets to your event through Eventbrite. Event goers can choose to pay via PayPal or credit card
- Track ticket sales and registrations – Eventbrite allows you to watch your sales in real-time
With Eventbrite, you can also send out event invitation emails. You can only send 2,000 a day with Eventbrite, but it is an effective way to get in touch with your target audience.
So – how exactly do you send out emails through Eventbrite? Keep reading to find out!
Read below to learn how to create successful email marketing campaigns for your events through Eventbrite.
Gather and Download Your Emails
If you have a primary email marketing platform – like MailChimp or Constant Contact – you will want to download the desired list into a CVS file. You can also connect MailChimp or Constant Contact directly to Eventbrite (don’t worry – we will review this later on).
To download a CSV file….
On Mailchimp:
- Navigate to “Audience”
- Choose the audience you would like to download
- Click “View Contacts”
- Click “View Segment” to select the segment you would like to export
- Select “Export Segment”
- Finally, hit “Export as CSV” to download
Want to send emails out with Mailchimp exclusively? Learn How to Setup an Automated Email Campaign with Mailchimp.
On Constant Contact:
- Navigate to “Contacts”
- Select the list you want to export
- Select all of the desired email lists by clicking the box beside the name/email
- Click “Export → “Export Contacts”
- Go to “Activity”
- Lastly, click “Download CSV”
If you do not have your lists in an email marketing platform, but have them stored in gmail or on the Google Drive, you will want to save this list as a CVS file so that you can upload it to Eventbrite.
Clean and Organize the List
To do this, you will simply want to check that the list is updated and recent.
You also want to scan the list for any spam or emails that may not be legitimate. It is important to make sure that all of the emails you are uploading are from people who have opted in or subscribed to receive emails.
If you are using a past list, it is wise to make sure that those people are still interested in events or in attending your events specifically.
Not doing this step could waste your business a lot of valuable time, money, and resources.
Log into Eventbrite
If you have an existing Eventbrite account, log in at eventbrite.com
If you do not yet have an Eventbrite account, create one now before moving forward.
Once you are in your account, select your profile or business photo in the top right-hand corner of the screen. A drop-down menu will appear with a list of options. Select “Manage Events” from that list.
From here, a list of your events will appear. Find the event you would like to do email marketing for and select “Manage” in blue, located under the event name.
Once selected, you will be redirected to an Events Dashboard. From here, you will see a menu on the left-hand side of the screen with a ton of different marketing options. For email marketing, select “Invite and Promote” and then “Email Invitations.”
Create and Edit the Email Invitation
Once “Email Invitations” is selected, a window will appear allowing you to create the email invitations.
As you can see, on the right-hand side, Eventbrite allows you to easily integrate your primary email marketing platform with Eventbrite.
From the “Create Email Invitations” window, you can choose an invitation template (formal or modern), insert the name of the sender, choose a “reply to” email address, create a subject line, and more.
Once all of that information is inserted, you can even further customize your email. Select “Customize Invitations” to change the text color, background color, and link color of your email invitations.
Here, you can select or deselect any social sharing buttons. You can also choose the email’s salutation or request an RSVP from the email recipient.
Select “Edit Message” to personalize the body of your invitation.
Before moving on, send a test email to yourself to make sure that the format is how you want it to be. To send a test email, scroll to the bottom of the “Create Email Invitations” tab until you see the “Send a test invitation to” option.
Insert your email and send!
Make any desired changes before moving onto uploading the email list to Eventbrite.
Add Your Emails (Receivers) as Guests
Scrolling down on the “Create Email Invitations” tab, you will see a “Who should come” box.
Select the orange “Add Guests” button to add your email list. From here, a pop-up will appear with different options on how you can add new guests.
For this example, select the last option – upload emails from Outlook, Excel, or other file – to upload the CSV.
Once selected, Eventbrite will allow you to choose the file from your computer and upload it. Once uploaded, select “Add” to continue.
When the list appears in Eventbrite, review it to ensure that all of the fields are correct. If they are not correct, you may need to reformat or reupload your list.
Choose Delivery
When you scroll to the bottom of the “Create Email Invitations” tab, you will see a “When do you want to send it?” box.
This will allow you to select the date and time for the email to go out.
Send That Email!
After all of the information is correct, you are ready to send out your email!
Not ready to send or need approval before you send? No worries – you can also save it as a draft and come back to it later!
Bonus – Uploading Your List to Facebook for Remarketing
Now that we already have a CSV file of the list, it can easily be uploaded to Facebook for remarketing ads. Log in to your Facebook business account at business.facebook.com
Navigate to “Ads Manager,” “All tools,” then “Audiences.”
Once in the Audience tab, click the blue “Create Audience” button then select “Custom Audience” to add a new Audience. This will allow us to upload the same CSV file that you used for Eventbrite so that you can remarket to the same people who received your invitation email.
When the Create Audience tab appears, select “Customer list.”
For the customer list, you will have a few options depending on your list.
For this tutorial, we will be selecting “Use a file that doesn’t include LTV.” LTV stands for Life Time Value. A customer Life Time Value, according to our partners at Hubspot, is how much revenue your business expects from the customer in their life time.
Next, the pop-up window will redirect. To add your CSV file to Facebook, go to “2 – Add Your File.” For the original data source, select “Customers or Partners” and upload the file.
Once the file is uploaded, name the file and select the blue “Next” button.
Facebook will then give you the option to review the fields to ensure that the file transferred over properly. Make sure that the first name, last name, email address, phone, city, and state are properly identified.
Once complete, select the blue “Upload and Create” button.
Before moving on, we also like to create a Lookalike Audience from the newly uploaded list to market to people who are similar to those who are on the current mailing list. After your audience is uploaded, Facebook allows you to create the Lookalike Audience immediately.
To create a Lookalike Audience, first select the Lookalike Source, which is the newly created Audience list. Then, select the audience location. This will be based off of the email list and the location of your event.
A cool thing that Facebook allows you to do is create multiple Lookalike lists at once. Facebook allows up to 6 Lookalike audiences at once.
Lastly, choose the Audience size then select the blue “Create Audience” button.
There you have it! You are ready to start using email marketing through Eventbrite to get more sales for your event!
Let us know below how this tactic worked for you!
See you next Monday.