Gym & Fitness Center Marketing Solutions!
How can we get your gym more members?
In the past few years, Momentum has worked with dozens of fitness centers, and similar businesses providing Local SEO for Gyms. Our main focus is using SEO as a Google partner, along with high-quality content, to help these clients rank higher online and build trust with potential customers.
The key here is NOT spending money on paid ads like Google or Instagram. Every other gym is paying for ads and influencers. STOP copying them. It’s a waste of time and money because you need to keep feeding the machine. Instead, you should focus on ranking at the top of Google using Local SEO tactics, which are free and nearly permanent.
Check out this video we shot with a barbell club gym in Philadelphia. We have tons of other content, virtual tours, and photography we have provided gym owners as well. That way, once they click to your website at the top of Google, you can then build trust and information using high-quality content showcasing why they should become a new member.
How do we provide Local SEO for Gyms & Fitness Centers?
Are you a gym owner or fitness professional? If so, your goal is to generate more demand, phone calls, and members. Doing so quickly and cost-effectively will lead to increase revenue and profits.
You don’t have time or experience to worry about marketing and Local SEO for Gyms. Focus on what you do best and allow Momentum Digital to focus on what we do best —- Local SEO & Digital Marketing for your business.
Known as local search engine optimization, Local SEO refers to ranking your local business higher on Google, especially regarding Google maps for local search results when people are searching for “gyms near me”, or “local gyms Philadelphia”, or other related local fitness search terms in your city.
Local SEO is the free and organic way of ranking in the 3-pack and at the top of Google and other search engines for keywords related to gymss and similar fitness search terms. This is one of our main services and what we’re known for at Momentum.
In the last 5 years, we have helped dozens of gym owners rank higher on Google for their local service-related search terms. SEO is incredibly important, yet difficult. You need to hire someone you know and trust to help you rank higher and get more customers!
Virtual Tours & Content for Gyms
Not only can we do your Local SEO Marketing for your gym, we will also provide aa 3D Virtual Tour and Customized Content to help promote your fitness center.
This is essential when building trust and branding with potential customers. People want and need to see inside your gym. They will want to see the space, the equipment, the rooms, the amenities, the features and all other aspects of your building that make you unique.
Having a Virtual Tour provides an immersive and customized 3D experience that’s branded and high-quality content. We can add tags, videos, links, and more inside the tour. We can showcase and tag your equipment, trainers, and much more.
These professional virtual tours for gyms typically start at $500+ depending on the size of your space. The larger space then the more time and money it will take to produce.
Team 85 Fitness & Wellness — Local Gym in NJ
In 2021 Momentum Digital redesigned the website and took over the local SEO and content marketing for Team85 Fitness in NJ. The client is using a WordPress website and wasn’t doing anything for SEO or Local SEO.
We started by auditing their Local SEO, Website SEO, and the website itself. From there we created a marketing plan and SEO strategy to redesign their website, move it over to a better theme, and build out service pages and local pages.
The updated website was completed within 30 days. We showed the clients how to manage and post to the website and other content platforms. We created various service pages about dentistry offerings, optimizing them all for the following:
- Metadata, titles, tags, descriptions
- Image posting, tagging and compressing
- Internal and external hyperlinking
- Page speed and mobile-friendliness
Another key aspect of this ongoing project is the Local SEO and helping rank their GMB location in NJ. To accomplish this we took over their Google My Business accounts to completely set up and structure them for success. From there we started posting Google Posts, pictures, videos, getting reviews, and more. Then we created various local listings, directory citations, social bookmarks, and trust flow backlinks.
Within a few months, we checked their stats on Google Search Console and Google Analytics to see that after 6 months we increased their SEO by almost 75%.
SEO Traffic Increase for Team85 Fitness (Gym SEO)
- Local SEO Traffic from Google
- Website SEO Traffic on Google
- Local SEO Traffic from Google
- Website SEO Traffic on Google
Reviews for Momentum Digital on Google!
Keys to Increasing Your Local SEO
Quick Secret: Ranking higher in Google Local search results is really not that difficult. Website and On-Page SEO is much more difficult, time-consuming, and expensive. Ranking in the Local Map Pack is easier and takes a lot less time. It typically takes less than 6 months to rank Local SEO for Gyms in the local map pack using these 5 Local SEO Strategies.
- Setting up, managing and optimizing your Free Google Business account that helps rank you in the local map pack. This includes editing your information, adding content, optimizing core features, and getting you more reviews.
- Our team can also manage your messages, Google Posts, review management, adding content, and more.
- This is a key advantage for Local SEO for Gyms.
- This involves getting your business information and website cited and published in various directory websites, local listing citation sites, and other free and premium resources that Google cares about. These citations are essential to represent your NAP (Name, Address, Phone Number) as well as your website.
- Momentum will submit and manage your citations using BrightLocal, Moz, Yext and even manually submitting citation sources.
- Google cares about your overall digital footprint and engagement. They want to know and understand your business and that you’re active online. SEO has become more social based on the experience and engagement of your customers. We make sure your social media accounts are set up, optimized, and active. Our team also creates social bookmarks on 3rd party citation sites that Google can index.
- We also submit your social bookmark profiles and links to over 50 key social sites that will count towards your backlinks. These count as high-authority trust flow backlinks.
Local content matters too. This specifically refers to posting to Google My Business, social media, and your website. You can cross-post and cross-promote similar content as well. Google My Business allows you to use “Google Posts”, as well as pictures, videos, and Virtual Tours.
Here are the Top 5 Local SEO Content you can post. Make sure your local content talks about your products and services so Google recognizes those keywords.
Most local content we focus on using Google My Business with Google Posts, Google Photos, Google Virtual Tours, and Google reviews.
Google Reviews and other 3rd party review sites are essential to ranking higher in Search Engines. Google has always cared about showing the businesses with the most and best reviews.
Try reaching out to your customers for a good review or to share their experience. Then make sure to reply to each review. Yelp, Facebook and TripAdvisor (as well as industry related review sites) are important as well.
Momentum focuses on getting more google and yelp reviews for your business, along with responding and managing these reviews, to improve your overall Local SEO.
Local SEO Management Pricing for Gyms and Similar Fitness Companiese
How much does Local SEO for Gyms cost?
It depends on how involved you want to be as a client.
Our basic Google My Business package is $500 per month, which focuses on getting you to rank in the Local Map Pack using GMB. Our Local SEO Package costs $1000 per month, which helps you rank in the Map Pack, Local Search results using your website, and ranking in other search engines.
However, we NOW offer a Local SEO course, where you can learn how to set up and manage your own Local SEO without having to pay for an agency.
Lastly, the Virtual Tours typically cost $500 – $1500 depending on the size of your building or gym.
Google My Business Management Package = $500/month
- GMB Audit
- GMB Setup & Optimization
- GMB Makeover
- GMB Management
- Google Posts
- Adding GMB Content
- Reviews & Reputation Management
- Strategy & Reporting
Local SEO Management = $1000/month
- GMB Management
- Local SEO Audits & Analysis
- Citation Building
- Directory Submissions
- Social Bookmarking
- Web 2.0 Backlinks
- Local Website SEO Optimizations
- Strategy & Reporting
Virtual Tours & 3D Packages
Virtual Tours = $500 +
**Depends on the size of the space**
- 3D Virtual Tour
- Tagging and links included
- Customization & Features
- SEO included
- Posting to GMB / Google Maps
Local SEO Course – Option 1
GMB Basics = $179
- Online video courses
- GMB Setup
- GMB Optimizations
- GMB Makeover
- GMB Management
- GMB Resources
Local SEO Process and Timeline
The main reason you would hire us or anybody else to do your local SEO is because you want to rank higher on search engines, leading to more traffic and customers.
The problem is not everyone has the time or knowledge to do the SEO themselves. When hiring Momentum to manage your Local SEO you should expect a few key things in regards to the process.
What to Expect When Hiring Momentum Digital for Local SEO:
- An initial audit to benchmark your current SEO
- A roadmap to increasing your SEO
- Weekly updates & monthly reporting
- Guaranteed increased SEO traffic within 3 months
- Overall transparency
SEO Audits & Analysis
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- Before we begin we first learn more about you, your business and your goals. From there we set a baseline by conducting Local SEO Audits using Moz, Yext & BrightLocal. This gives us a starting point to research and analyze so we can grow with you.
- Then we structure and build your account. From there we create your ad groups, ads and keywords. Finally we end with testing your campaigns and setting up reporting.
GMB Makeover & Citations Building
- Month 2 we focus more on taking action and implementing changes and optimizations, mostly through your Google My Business account and BrightLocal account. We also start building a lot of 3rd party citations and directories to get noticed by search engines. GMB is the best place to start so we really focus on that to begin.
Bookmarks & Backlinks
- Our 3rd month focuses more on backlinks using bookmarks, web 2.0 sites, and blogs. These could include social media sites, 3rd party blog sites, and more. We also focus on creating or accessing content that we can use on GMB and 3rd party Local SEO sites to get more awareness and engagement.
Management & Optimizations
- Moving on after month 3 we will focus purely on optimizations and management, followed by reporting. Each month we provide a monthly report, along with a strategic SEO overview. Management involves ongoing GMB updates, posts, and content. Along with that we focus on backlinking and on-page website SEO to improve your overall digital presence in the eyes of search engines.
How Can Reviews Help Local SEO?
Another very important aspect of local search for gyms is the role of reviews and interacting with your customer base. Reviews provide your past customers with a voice to speak about their experience with your business or an account of the services you provided them. They also give potential customers more information about your business away from what you may say on your website.
This is all well and good to say, but customer reviews can reveal the true nature of a business or employees. Reviews also give a place for happy customers to praise your company and have a dialogue with you as an owner on these sites. By interacting with customers happy or upset, alike, you show them that you appreciate their business or show them that you understand their grievances and try to come to a resolution if possible.
It is just as important to get reviews on as many different platforms & sites as it is to have your business listed on them. By having a diverse portfolio of reviews, you gain broader visibility online, thus boosting your local searches and Local SEO for Gyms & Fitness centers.